Global Creator Development Program

【DeNA】

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Project Objectives

The goal is to clarify a roadmap for developing talent to create internationally successful mobile games and to actually release works onto the global market as a result of collaboration with international subsidiaries of DeNA. The aim is to establish an organization that can continuously generate projects that are highly likely to be successful, without solely relying on the creativity of an individual.

Project Approach

Based on DeNA's experience in developing and managing mobile games and exchanging information with leading overseas companies, the project will clarify the differences in the main occupations (producers, directors, marketers, engineers, designers, etc.) in the Japanese and global markets, and establish a creator development program that prepares creators to succeed internationally. In the future, the project also envisions expanding the talent development program to outside parties, collaborating with other companies, and partnering with higher education institutions.

DeNA Co., Ltd.

DeNA Co., Ltd. will clarify a talent development roadmap for creating internationally successful mobile games. DeNA Co., Ltd. will establish a program that identifies the differences between Japan and the global market for the five main occupations, and provides practical development through collaboration with overseas companies, and actually experiencing the release of a mobile game. DeNA Co., Ltd. will build an organization that continuously produces hits without relying on the skills of an individual, and will expand the potential to apply its program to the industry as a whole through collaboration with other companies and educational institutions.

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